The Clinic Finder

Twenty businesses from across the UK – including The Clinic Finder – have been shortlisted for the Cisco BIG Awards today, as Cisco (NASDAQ: CSCO) completes the first stage of its hunt to find Britain’s most inspiring and innovative start-ups and SMEs.

A long time ago I worked out that I spend roughly half of each new patient’s first attendance fee to attract that new patient to my clinic. Reducing your marketing spend can save you money in the short term but in the long run you’ll harm your flow of new clients. Here are some of the things I do that will make one of the toughest jobs you have that much easier: marketing your business on a zero budget.

A satisfied customer is one of your most precious assets. By asking for a structured testimonial you are bottling some of that positive feedback to help you grow your practice. Here’s a simple method I’ve used to collect hundreds of great testimonials over the past few years.

I decided three years ago to integrate a practice management programme at my practices. Moving to computerised practice management software was an extreme upheaval and expense but looking back at…

Using good old fashioned correspondence is an oft forgotten marketing tool that can help you build relationships with your patient’s doctors. Here’s how I use it with great success in my business.

We were pretty chuffed with January 2012; lot of new clinics, huge improvements in search engine activity, lots of new visitors, many more page views, a surge in searches and more. But what of February? Would it continue, or was January just a flash in the pan?

I have chosen over the last five years to focus my continuing professional development (CPD) on areas in which my clinic receives high patient volumes. It’s like choosing to be great on the strings rather than good on the whole orchestra. In this article, I ask the question: “Should a practitioner specialise in a particular area of care or remain generalised?”